THE RULES

THE AUCTION

Every day there is one auction for one wall. The highest bid when the auction closes wins. The winning brand's logo appears on the wall photo posted on X the next day.

A new bid only needs to beat the current one. The auction resets every day.

PAYMENTS

When you place a bid, your card is authorized (a temporary hold) for the amount of your bid. You are NOT charged at that moment.

If someone outbids you, your hold is released automatically and you pay nothing.

Only the winning bidder is charged, when the auction closes. All payments are processed by Stripe.

Once a winning charge has been captured, it is final: no refunds, no exceptions. You are paying for a spot on the next day's wall, which is delivered by posting it.

CONTENT RULES

You must own the rights to any logo or image you upload.

We reserve the right to reject or remove, at our sole discretion and without notice, any content that is illegal, sexually explicit, hateful, deceptive, or that we simply do not want on the wall.

If your content is removed while the auction is still open, your authorization hold is released. If offensive content slips through and wins, we may withhold the post and the charge still stands.

The wall is photographed and posted as-is. Minor variations in lighting, crop or timing of the daily post are normal and are not grounds for a refund.

WHAT YOU ARE BUYING

A spot on one day's wall photo, posted once on X. Nothing else is promised: no minimum reach, impressions, clicks or engagement.

The wall is a personal project run by one person. If a post is delayed for reasons beyond our control, it will be published as soon as possible.

CONTACT

Questions? Reach out on X: @eliana_jordan.